Design a logo and brand to promote Student Centered Design, a universal shift in the Job Corps teaching model. The design needed to be reminiscent of the Job Corps government brand, making it apparent that the two were interconnected.
A simple brand that literally put the student front and center. A color scheme consistent with the Job Corps brand was also used – keeping the new branding true to the Job Corps identity. The final logo has been utilized in all materials related to Student Centered Design.