Branding – Department of Labor Job Corps
Design a logo and brand to promote Student Centered Design, a universal shift in the Job Corps teaching model. The design needed to be reminiscent of the Job Corps brand, making it apparent that the two were interconnected.
We strategically developed a simple brand that literally puts the student front and center with a color scheme consistent with the Job Corps brand — keeping the new branding true to the Job Corps identity. Job Corps has utilized the final logo in all materials related to Student Center Design. Since creating the logo, our team has also come up with digital communications strategies to make the program more visible online.