BRAND IDENTITY & STRATEGY

GOVERNMENT | COMMERCIAL

We are experts in creating a brand’s visual voice through logos and supporting business collateral

 

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COMMERCIAL

I WILL & TRUST

A flexible brand that is playful yet professional

Challenge

Take the legal client’s vision and translate those ideas into a brand that appeals to individuals who are considering estate planning.

Solution

After facilitating a discussion with the client to help reach a direction for the brand’s aesthetic, Locus Studios created a flexible brand that is playful yet professional. The use of a hand-drawn tree symbolizes growth and stability. In addition to the logo, we created a brand standards guide to outline key elements and proper brand use.

An  image of a mailer with I Will & Trust logo
I Will & Trust Logo of a tree
An image of I Will & Trust Logo and colors

Locus Studios prepared my logo, branding materials, and visual elements of my website… Locus Studios is warm, welcoming and customer focused. Their designers are really engaged in the specific and unique needs of the customer. It’s truly a pleasure to work with Locus. Locus’ price point is very reasonable. Locus Studios was also very effective at managing time. Their communication was fantastic and enjoyable. Most importantly, the quality of work Locus performed for me was very high. I love the logo they prepared. I would highly recommend Locus Studios to any small business.

Shelley Thompson

Shareholder, Burns, Figa & Will, P.C.

HEARSAY LEGAL PODCAST

A flexible brand that is playful yet professional

Challenge

Design a logo that captures the Hearsay Legal podcast and work with Law Week Colorado’s editorial team to create a unique advertisement for each podcast released.

Solution

Locus Studios created a timeless brand. The use of a hand-drawn microphone symbolizes the idea of being heard and illustrates the brand’s idea of bringing attention to legal topics. In addition to the logo, we created a series of advertisements to illustrate the upcoming podcast topic.

An image of the Hear Say Logo of a microphone
Hearsay Advertisement with Logo

GOVERNMENT

CENTER FOR DISEASE CONTROL

Evoking the cancer community culture’s community and inclusiveness through the 2017 CDC National Cancer Conference logo

Challenge

Create a logo that embraces the culture of the cancer community for the 2017 CDC National Cancer Conference. Use the final design in a digital campaign promoting the conference.

Solution

A logo that evokes the idea of community and inclusiveness through an interconnected group of figures. Locus Studios formatted the final logo in various orientations for use in the digital campaign.

An image of National Cancer Conference logo
An image of a cover hosting the National Cancer Conference logo

OFFICE OF DISABILITY RIGHTS

Capturing the Office of Disability Rights’ voice through an updated logo for a multilingual accessibility brochure

Challenge

Develop a new logo to be implemented into a multilingual and accessible brochure that captures the voice of the Office of Disability Rights.

Solution

An updated logo was created that focuses on the acronym ODR and a recognizable symbol for disability. The result is an easily digestible and modern design. The final logo was incorporated into an accessible brochure, which was translated into seven languages.

An image of a logo for office of disability rights
An image of the Office of Disability Rights logo on a booklet

STUDENT CENTERED DESIGN

Reflecting both the Student Centered Design process and the Job Corps brand in one updated logo design

Challenge

Design a logo and brand to promote Student Centered Design, a universal shift in the Job Corps teaching model. The design needed to be reminiscent of the Job Corps government brand, making it apparent that the two were interconnected.

Solution

A simple brand that literally put the student front and center. A color scheme consistent with the Job Corps brand was also used – keeping the new branding true to the Job Corps identity. The final logo has been utilized in all materials related to Student Centered Design.

An image of National Cancer Conference logo
An image of a cover hosting the National Cancer Conference logo