GRAPHIC DESIGN

Marketing & ADVERTISING | INFOGRAPHICS | PUBLICATION

Meet your communication and marketing goals through creative and effective visuals

 

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MARKETING & ADVERTISING

CIRCUIT MEDIA GREEN

Promoting green practices through modern design and clear messaging

Challenge

Create a design concept that could easily and effectively adapt across the CM Green website, social media posts, and marketing collateral, such as stickers, t-shirts, posters, B-cycle (Denver’s bicycle share program) advertisements, and dog bandanas. The result needed to be an eye-catching, easily recognizable, and modifiable look that appeals to a diverse audience.

Solution

Locus Studios seamlessly developed eye-catching designs for a number of marketing collateral, such as stickers, posters, t-shirts, dog bandanas, and B-cycle advertisements. Prior to designing, we extensively brainstormed what could comprise a comprehensive marketing package that would be practical, unique, and effective for both the initiative and campaign. This allowed CM Green to be able to distribute marketing materials as standalone pieces or as a robust media kit.

An image of a poster with imagery of trees cut down and flowing water
An image of a poster with imagery of flowing water in the shape of a teardrop
An image of a sticker with imagery of flowing water in the shape of a teardrop.
An image of a sticker with imagery of a forest.
An image of a blue sticker with imagery of steps when shaking your hands after washing
An image of a green sticker with imagery of steps when shaking your hands after washing
An image of a B-cycle bike featuring Circuit Media Green Designs
An image of a dog wearing bandana with a paisley teardrop pattern
An Image of a computer screen showing the website

WORKFORCE GPS

Driving users to the WorkforceGPS website through effective marketing strategy and supporting collateral

Challenge

Work with the WorkforceGPS team within the national DOL office to formulate an overall communications/marketing strategy based on their need to drive more users to their site and design the supporting materials in a short timeframe.

Solution

Locus Studios constructed a dynamic, foldable, infographic-style poster and a postcard for partners and promoting agencies to give away and hung up in their offices. Additionally, we produced swag in the form of a water bottle and silicone cell phone card holder to keep the site top of mind.

An image of a poster with icons
An image of a poster with designed quotes
An image of a mailer with icons

INFOGRAPHICS

COLORADO DEPARTMENT OF HUMAN SERVICES

Using thoughtful design to dispel misconceptions about Colorado Department of Human Services programs and their participants

Challenge

Develop animated and printable infographics that can scale across different platforms for five different CDHS EBD programs, Colorado Works/TANF, Colorado Refugee Services, Employment First, Re-Hire and Adult Financial Assistance.

Solution

A variety of professional, efficient, 508-compliant designs that target and address any misconceptions the public may have about CDHS EBD programs’ participants.

An image of a infographic discussing refugee services from arrival to integration
An image of a infographic discussing economic impact
An image of a infographic discussing an overview of refugees in Colorado
An image of a infographic discussing an overview of refugee employment in Colorado

LAW WEEK COLORADO 

An award-winning publication that is distributed and read by the majority of Denver’s legal community

Challenge

Each week, design infographics that further engage readers by providing added context to the stories that are pitched.

Solution

The result is a wide variety of graphic ranging in size and style.

PUBLICATION

CENTER FOR DISEASE CONTROL 

Evoking the cancer community culture’s community and inclusiveness through the 2017 CDC National Cancer Conference design

Challenge

Create a schedule that embraces the culture of the cancer community for the 2017 CDC National Cancer Conference. Use the final design in a digital campaign promoting the conference.

Solution

An agenda that both evokes the idea of community and inclusiveness, but also informs the viewer in a visually appealing way.

An image of the cover for the 2017 National Cancer Conference booklet
An image of interior pages for the 2017 National Cancer Conference booklet

LAW WEEK COLORADO 

An award-winning publication that is distributed and read by the majority of Denver’s legal community

Challenge

Work with Law Week Colorado’s editorial team to create a unique cover that reflects the contents of the paper on a weekly basis.

Solution

Custom illustrations, photo collage/manipulation, typography, and photography are commonly used approaches within our designs to successfully portray variety in subjects covered within the publication.

An image of a cover titled, "Technologists' Roundtable" with imagery of a gear and computer gear
An image of a cover titled, "The Sum of the Parts" with imagery of rainbow handprints
An image of a cover titled, "Chambers" with imagery of a badge
An image of a cover titled, "The wide world of colorado sports law" with imagery of a skiier
An image of a cover titled, "Slicing the Cake" with imagery of a rainbow cake
An image of a cover titled, "Now in Recess" with imagery of a timer

ADMINISTRATION ON AGING 

Conducting extensive research to ensure event material designs most effectively evoke a culture’s spirit

Challenge

Develop a series of event materials for print and web that evokes the Native American spirit while remaining culturally sensitive and appealing to a wide audience.

Solution

After conducting research on American Indian patterns, Locus Studios created a series of branded event materials. The designs use multiple patterns that represent all tribes. We also used simple yet bright color schemes, keeping the range of event collateral cohesive and eye-catching.

An image of a cover of a booklet with agenda and workshop descriptions
An image of a cover and interior of a booklet with agenda and workshop descriptions

U.S DEPARTMENT OF THE ARMY 

Creating a cohesive magazine layout that engages the public and military communities  

Challenge

Engage the public and military communities through a cohesive series of magazines. The overall publication was limited to a set number of pages. The Army provided all graphics and images to the design team.

Solution

A clean and straightforward approach that focuses heavily on dynamic photography and typography. The overall design utilizes a simple color scheme that reflects the military focus.

An image of Always Engaged interior pages
An image of Always Engaged interior pages and cover
An image of Always Engaged cover featuring soldiers holding a flag
An image of Always Engaged cover featuring soldiers running