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Administration on Aging

Category

Marketing Collateral, Publication Design

Client

U.S. Department of Health and Human Services, Administration on Aging

Link

Website

Challenge

Develop a series of event materials for print and web that evokes the Native American spirit while remaining culturally sensitive and appealing to a wide audience.

Solution

After conducting research on American Indian patterns, Locus Studios created a series of branded event materials. The designs use multiple patterns that represent all tribes. We also used simple yet bright color schemes, keeping the range of event collateral cohesive and eye-catching.