CIRCUIT MEDIA GREEN
Promoting green practices through modern design and clear messaging
Unique page views/year
Tagged Instagram posts
BRAND IDENTITY & STRATEGY
At the beginning of 2018, Circuit Media turned its focus to environmental messaging through the creation of Circuit Media Green (CM Green), an initiative to promote a greener and cleaner workplace and community. For the successful launch of the initiative and its first community-focused campaign, “Shake It, Don’t Waste It” (paper towel reduction), Circuit Media tasked Locus Studios with providing social media, graphic design, web design and videography/animation services.
Locus Studios met with the CM Green project managers to discuss the vision and goals for the initiative as well as its first and future campaigns. The Locus team developed and received approval for an overall design concept, which could easily and effectively be adapted across the CM Green website, social media posts and marketing collateral, such as stickers, t-shirts, posters, B-cycle (Denver’s bicycle share program) advertisements and dog bandanas. The result was an eye-catching, easily recognizable and modifiable look.
Social Media interaction
Locus Studios created the following graphics and animations for the @cm_green Instagram account. In addition to liking, commenting and sharing the @cm_green Instagram posts, followers are able to download images directly from the CM Green website to spread the movement through their own social media accounts.
Adhering to the agreed-upon CM Green design concept, Locus designers came up with social media campaign strategy for “Shake It, Don’t Waste It”, which highlighted various facts about paper towel waste through both graphic design and animation. Additionally, our social media experts established a comprehensive social media schedule to ensure posts debuted at peak times and days. Locus Studios also made sure to establish specific, measurable goals and collected metrics throughout the campaign to determine success.
videography & Animation
For CM Green’s social media and website, Locus Studios leveraged its videography and animation talent to further capture and spread the CM Green and “Shake It, Don’t Waste It” missions. Locus Studios videographers and animators created 7 short videos to give life to the number of facts surrounding paper towel waste and reduction. One video showcases the different marketing collateral developed for the “Shake It, Don’t Waste It” campaign all in one place. CM Green utilized the produced videos on both its website and social media accounts.