Driving users to the WorkforceGPS website through effective marketing strategy and supporting collateral


Work with the WorkforceGPS team within the national DOL office to formulate an overall communications/marketing strategy based on their need to drive more users to their site and design the supporting materials in a short timeframe.


Locus Studios constructed a dynamic, foldable, infographic-style poster and a postcard for partners and promoting agencies to give away and hung up in their offices. Additionally, we produced swag in the form of a water bottle and silicone cell phone card holder to keep the site top of mind.

An image of a poster with icons
An image of a poster with designed quotes
An image of a mailer with icons